Take PEJE Out to the Ball Game If you live in South Florida make sure to attend Jewish Heritage Day this Sunday at the Tampa Bay Rays vs. Florida Marlins game, where PEJE's Executive Director Rabbi Josh Elkin will be throwing out the first pitch. There will be Kosher food, Jewish and Israeli music, and other surprises. Tickets purchased through www.JewishHeritageDay.org will raise funds for day schools across the region. |
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Benchmark Report Discount Applications Now Available
"The Benchmark Report has been invaluable in enabling my school to focus on key measures that are correlated with success in increasing enrollment. The self reflection that the process has encouraged and the insights that the results have produced have enabled our leadership to make informed and insightful decisions."
Rabbi Daniel Loew, Head of School, Hebrew High School of New England, West Hartford, CT
The Benchmark Report, the heart of the Day School Peer Yardstick® Suite of Tools, is now available for purchase at the heavily subsided price of $1800. Discounts of up to 40% are available. If you apply for a discount, do not register for the Benchmark Report until you have received a response from PEJE regarding your discount (to be sent July 1).
Register for the Benchmark Report (if not applying for a discount) Apply for a Benchmark Report discount To learn more about the value of the Benchmark Report, please join one of two informational webinars:
Benchmark Report for First-Timers: Tracking Data and Implementing Real Change Thursday, June 4, 3:30-4:30 pm Eastern Ray Levi, Head of School of Minneapolis Jewish Day School, will share his school's experience using the Benchmark Report.
Benchmark Report for Veterans: Using the Simplified Approach to Track Data and Implement Real Change Monday, June 8, 3:30-4:30 pm Eastern Lehrman Community Day School Head of School Seth Linfield and former Board Chair Richard Lehrman will share their school's experience using the Benchmark Report.
RSVP to benchmark@yardsticksuite.org and specify which webinar you will attend. Learn more about the calls. |
PEJE Summer Conference Registration to Open Soon Watch for a separate message later in the month announcing the opening of registration for PEJE's summer conferences:
- Admission: August 10-12, Philadelphia
- Fundraising: August 18-19, Chicago
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Jewish Sustainability Conference PEJE recently led a team of day schools at a national conference hosted by The Coalition on the Environment and Jewish Life. The conference sought to expand the contemporary understanding of tikkun olam and tzedek to include protection from environmental degradation, and to provide a working model for environmental sustainability and social responsibility. Watch for more details in the June Hadashot V'Hidushim, including information on how going green can save schools money. Questions? Contact Stephane Acel.
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Network Day School
Advocacy News
- Professor Michael Zeldin, Director of Hebrew
Union College's Rhea Hirsch School of Education, is leading a group of six
rabbinical students for a week long "externship," funded by the AVI CHAI
Foundation, at the Davis Academy in Atlanta
in order to prepare the students to become advocates for Jewish day school
education within the Reform movement. They will share their learning with
fellow students on HUC's three campuses this fall.
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The Progressive Association of Reform Day
Schools (PARDeS) is piloting a board learning and leadership program for PARDeS
member schools on the ways 21st century Reform Judaism is expressed in Reform
day schools. Rabbi Jan Katzew, the Director of Lifelong Jewish Learning at the Union for Reform Judaism is leading the conference-call based discussion. Contact Jane West Walsh to learn more about PARDeS initiatives.
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Professionals and volunteer leaders from Solomon
Schechter schools in Greater-New York
have established an ongoing messaging and marketing project. This is one of the first times the major arms of
the Conservative movement, including the Jewish Theological Seminary and
United Synagogue, have collaborated on the future of Jewish education. Kim
Hirsh of the Jewish Community Foundation of Metrowest NJ and PEJE Executive
Director Josh Elkin spoke at the first meeting, along with others. Initiated by
Elaine Suchow of the Solomon Schechter School of Queens, this effort is
exploring ways to strengthen the schools through collaboration, and is looking
to involve other local Schechter schools. Contact Elaine Suchow to learn more.
- The Yeshiva University Institute for University-School Partnership has named PEJE Coach Harry Bloom as its new director of planning and performance improvement. He will be working on issues of affordability, fundraising, and governance. The Institute is hosting a Continuing Education webinar series: the next session will focus on school communications. Contact Scott Goldberg to learn more.
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Participate in NAIS Summer Institutes
This summer,
the National Association of Independent Schools is hosting a number of conferences
on sustainability, diversity, new heads, and leadership. NAIS members, online
registrants, and early-bird registrants can save money. Engaging the broader
independent school field connects Jewish day school leaders with countless
resources and incredible expertise.
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As Tel Aviv celebrates its centennial, BabagaNewz presents
the Celebrate 100 Years of Tel Aviv (1909-2009) poster for classroom use. The lesson plan which accompanies the poster invites students to participate in a Tel
Aviv Birthday Celebration. An excellent end of year activity, the program lets students know
different aspects of Tel Aviv by rotating through a series of stations. Watch
students learn about the value of
perseverance in Israel's
history and study the words of Hatikvah.
Looking for great Jewish books for your students
for the summer and next year? BabagaNewz has study guides for over thirty titles. Browse the books and see all the study guides.
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Day School Growth and Excellence: Three Ways for Day Schools to Use
Social Media
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Social media and Web 2.0 tools harness the internet to enable people from all corners of the globe to communicate and connect. These tools differ from their predecessors in that this new communication is two-way, and these new connections are both bottom-up and lateral, not just top-down. In a word, they're interactive. And the technology is now commonplace enough for Jewish day schools to embrace their use.
Of all the elements of Web 2.0 (this chart shows how truly big the social media world is), there are three that are best suited for a Jewish day school looking to establish a social media presence: social networks (online communities), blogs (short for web-log), and media sharing (i.e., video, photographs, and audio). All three are free, fairly popular, relatively easy to use--and experiment with--and effective if managed in the context of a wider communications strategy.
Probably the shiniest, most intriguing platform for social media experimentation is social networking. While there are companies that create private networks for organizations, by far the most popular are the free commercial sites Facebook, LinkedIn, and MySpace.
- MySpace is primarily used by the under-25 set, so is best suited for student and young alumni interaction.
- LinkedIn styles itself as a place for "professionals" to interact, and thus lends itself for donor, parent, and older alumni networking.
- Facebook is a smorgasbord, with the 35-50 demographic as its largest and the 20-35 bracket close behind.
It may be worth considering a site like Ning, which provides a free platform for creating private social networks. A school can create a community just for alumni, for example, that non-alumni would not have access to.
Social networks enable an organization to connect to its stakeholders and more importantly enable the stakeholders to connect with each other. Day schools can use them to advertise events and fundraising drives, drive traffic to their websites, make general announcements, and keep ties with younger community members (parents and alumni). One note of caution: a recent survey found that for a majority of nonprofits, a Facebook presence did not lead to noticeable increases in donations.
Blogging--posting regular entries on a website--can enable day schools to connect with their stakeholders more intimately than weekly or monthly newsletters. The best organizational blogs have more than one writer, ideally from different perspectives (i.e., teacher, administrator, etc.), like the blog at the Jewish Day School of Metropolitan Seattle. One person who should certainly contribute is the Head of School (read this document from SchoolMarketingTips.com for insight). The two-way communication in blogging comes from reader comments, creating an online dialogue. Schools might also experiment with microblogging--blogging in small increments--of which Twitter is the most well-known platform.
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Related Resources
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JETS Jerusalem Educators Technology Solutions (JETS) has created an innovative and cost effective solution to help schools meet their Judaic studies administrative personnel needs. Their model enables Jewish day schools to benefit from the expertise of experienced North American Jewish educators living in Israel. JETS provides educational services via videoconferencing and ongoing electronic communication combined with site visits throughout the year. For more information, visit www.ieducatefromisrael.com.
Jewish Day Schools, Jewish Communities This new book, edited by Alex Pomson and Howard Deitcher and including an essay from PEJE Executive Director Josh Elkin, considers Jewish day schools' relationships both to the Jewish community and to society as a whole. Its cross-cultural and genuinely comparative approach reframes day school research in a number of important ways.
There Shall Be No Needy Jill Jacobs, Rabbi-in-Residence at Jewish Funds for Justice, addresses contemporary American issues including the economic crisis, tzedakah, and the environment in her new book, There Shall Be No Needy: Pursuing Social Justice through Jewish Law and Tradition. It may be useful for upper level ethics or halakha classes.
Judaic Studies Curriculum Vision Rabbi Darren Kleinberg is the Jewish Life and Learning Coordinator at Jess Schwartz College Prep in Phoenix. He has developed a Judaic studies curriculum for his school and has written a paper describing his vision and goals. He welcomes feedback and discussion at dkleinberg@jessschwartz.org. |
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Partnership for Excellence in Jewish Education
88 Broad Street, 6th Floor
Boston, Massachusetts 02110
617.367.0001 tel · 617.367.0029 fax
email PEJE · http://www.peje.org
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