Day School Growth and Excellence
PEJE day schools are becoming increasingly aware of the importance of building and sustaining mutually beneficial relationships with early childhood education centers (ECECs) and synagogues. These partnerships are win-win-win, strengthening the Jewish community as a whole and illustrating the adage "A rising tide lifts all ships."
But where should schools begin, and what steps should they take? What happens if your day school has its own ECEC? Three of last year's PEJE Pipeline grant recipients--Ann and Nate Levine Academy in Dallas (infant-8), Shalom School in Sacramento (infant-6), and Solomon Schechter Day School of Metropolitan Chicago (K-8)--share their insights and advice.
Schechter's Head of School, Marci Dickman, observes that relationship building begins with a paradigm shift. "Help parents, teachers, and staff rethink how they view early childhood centers and synagogues," she advises. "Focus on the synergy. For example, day school families in synagogues strengthen synagogues, and synagogue affiliation is key to rounding out a child's Jewish education. When you believe in partnership, you'll be more conscious of ways to serve others."
Fred Nathan, Levine Academy's Head of School, agrees: "We have to remind people that we all have the same goal."
Reaching Out to ECECs (Including Your Own)
- Invite ECEC teachers and directors, center by center, to your day school. Ask to visit their schools. Discuss whether your missions connect, how your school can help theirs, and what concerns or questions they have about your school.
- Send your students to ECECs to read stories; send your choir to sing.
- Invite ECEC students to your day school--for example, to see a show (or a rehearsal) or to join a holiday celebration.
- Send your professional specialists to local ECECs.
- Send reports and photos of ECEC alumni to each ECEC. Note attributes common to their alumni.
- Hold kindergarten-readiness and elementary-school readiness programs.
- Hold professional development programs for educators.
- Hold joint programs with area ECECs, JCCs, and other Jewish organizations.
- Send your kindergarten teacher(s) to your own ECEC classroom(s). Shalom School's "Ready, Set, Grow" program sends its kindergarten teachers to its ECEC classes to teach language and math lessons. Students get rewarded with stickers saying, "I was an honorary kindergartener today." Lynette Otis, Coordinator for School Advancement, calls the program an ECEC-kindergarten "bridge" and a "good retention tool."
- If your day school has an ECEC, other ECECs may fear that when their alumni enter your kindergarten, younger siblings may transfer to your ECEC. "We go out of our way not to encourage this, and we try to have nonthreatening dialogue" with ECECs, says Levine Academy's Nathan.
- As day school professionals and ECEC professionals build relationships, "part of the conversation should be how to develop lay partnerships," says Ilene Vogelstein, Director of the Alliance for Jewish Early Education. "Most ECECs don't have a sophisticated lay leadership infrastructure" and rely instead on PTAs. Vogelstein recommends that day schools and ECECs "band together" to build networks, support each other, approach their Federation--and strengthen Jewish education in their community.
Reaching Out to Synagogues
- Invite rabbis to participate in school events. For example, they can lunch with their congregants' children, attend an assembly or holiday event, join a classroom activity, or read from the Megillah. "Kids love seeing their rabbis in their schools," says Schechter's Dickman. "It's a nice connection for rabbis and students," notes Jeanette Amrhein, Shalom School's ECEC Director.
- Arrange for your students to lead services at their synagogues or help with tot Shabbats.
- Encourage your students' families to join area synagogues. In your school's bulletin, list local synagogue events such as holiday celebrations.
- Meet with synagogue rabbis to discuss mutual concerns and goals.
- Attend a meeting of your local rabbinic group or council.
Read "Creating a Day School-Early Childhood Pipeline: Building the Relationship" >>
Read "Opening the Gateway from Early Childhood Programs into Jewish Day Schools" >>
Learn About the PEJE Pipeline Grant >>
Day School Growth and Excellence
PEJE day schools are becoming increasingly aware of the importance of building and sustaining mutually beneficial relationships with early childhood education centers (ECECs) and synagogues. These partnerships are win-win-win, strengthening the Jewish community as a whole and illustrating the adage "A rising tide lifts all ships."
But where should schools begin, and what steps should they take? What happens if your day school has its own ECEC? Three of last year's PEJE Pipeline grant recipients--Ann and Nate Levine Academy in Dallas (infant-8), Shalom School in Sacramento (infant-6), and Solomon Schechter Day School of Metropolitan Chicago (K-8)--share their insights and advice.
Schechter's Head of School, Marci Dickman, observes that relationship building begins with a paradigm shift. "Help parents, teachers, and staff rethink how they view early childhood centers and synagogues," she advises. "Focus on the synergy. For example, day school families in synagogues strengthen synagogues, and synagogue affiliation is key to rounding out a child's Jewish education. When you believe in partnership, you'll be more conscious of ways to serve others."
Fred Nathan, Levine Academy's Head of School, agrees: "We have to remind people that we all have the same goal."
Reaching Out to ECECs (Including Your Own)
- Invite ECEC teachers and directors, center by center, to your day school. Ask to visit their schools. Discuss whether your missions connect, how your school can help theirs, and what concerns or questions they have about your school.
- Send your students to ECECs to read stories; send your choir to sing.
- Invite ECEC students to your day school--for example, to see a show (or a rehearsal) or to join a holiday celebration.
- Send your professional specialists to local ECECs.
- Send reports and photos of ECEC alumni to each ECEC. Note attributes common to their alumni.
- Hold kindergarten-readiness and elementary-school readiness programs.
- Hold professional development programs for educators.
- Hold joint programs with area ECECs, JCCs, and other Jewish organizations.
- Send your kindergarten teacher(s) to your own ECEC classroom(s). Shalom School's "Ready, Set, Grow" program sends its kindergarten teachers to its ECEC classes to teach language and math lessons. Students get rewarded with stickers saying, "I was an honorary kindergartener today." Lynette Otis, Coordinator for School Advancement, calls the program an ECEC-kindergarten "bridge" and a "good retention tool."
- If your day school has an ECEC, other ECECs may fear that when their alumni enter your kindergarten, younger siblings may transfer to your ECEC. "We go out of our way not to encourage this, and we try to have nonthreatening dialogue" with ECECs, says Levine Academy's Nathan.
- As day school professionals and ECEC professionals build relationships, "part of the conversation should be how to develop lay partnerships," says Ilene Vogelstein, Director of the Alliance for Jewish Early Education. "Most ECECs don't have a sophisticated lay leadership infrastructure" and rely instead on PTAs. Vogelstein recommends that day schools and ECECs "band together" to build networks, support each other, approach their Federation--and strengthen Jewish education in their community.
Reaching Out to Synagogues
- Invite rabbis to participate in school events. For example, they can lunch with their congregants' children, attend an assembly or holiday event, join a classroom activity, or read from the Megillah. "Kids love seeing their rabbis in their schools," says Schechter's Dickman. "It's a nice connection for rabbis and students," notes Jeanette Amrhein, Shalom School's ECEC Director.
- Arrange for your students to lead services at their synagogues or help with tot Shabbats.
- Encourage your students' families to join area synagogues. In your school's bulletin, list local synagogue events such as holiday celebrations.
- Meet with synagogue rabbis to discuss mutual concerns and goals.
- Attend a meeting of your local rabbinic group or council.
Reaching Out to the Community
- Join the discussion about strengthening Jewish education in your community. In Chicago, Schechter's board leaders meet, organization by organization, with board leaders from the Bureau of Jewish Education and the Jewish Community Center, which each run ECECs. Schechter's professional leaders do likewise.
- Host activities for the local Jewish community or your denominational community.
- Advertise JCC events, and ask the JCC to advertise yours. Share summer camp activities with the JCC, and host JCC-sponsored programs.
- If there's no JCC in your area, fill the void. Become the hub of your Jewish community by sponsoring Jewish events.
- Create programming for preschoolers. The Solomon Schechter Day School of Greater Boston sponsors a PALS (Preschoolers And Little Siblings) program of monthly events.
- Offer programs for families in your community, such as car-seat safety seminars, parent-child exercise programs, and "ask the pediatrician" nights. Publicize them at ECECs and synagogues.
Implementing even a few of the above ideas "generates lots of good will, positive conversation, and trust between institutions," says Schechter's Dickman. For example, with open, amicable lines of communication, rabbis are more likely to call Schechter on behalf of their families "so we can serve them in partnership," she notes.
Anna Popp, Levine Academy's Director of Admissions, advises schools to develop relationships "in small steps. Your expectation has to be realistic. But it's worth it, to build a stronger Jewish community all around."
Read "Creating a Day School-Early Childhood Pipeline: Building the Relationship" >>
Read "Opening the Gateway from Early Childhood Programs into Jewish Day Schools" >>
Learn About the PEJE Pipeline Grant >>
Last year's
landmark day school alumni study, conducted by Brandeis University's Cohen Center for Modern Jewish Studies, gave the day school field long-awaited data demonstrating that day schools prepare students for college as effectively as public and other private high schools do.
How is your school using the study results in its recruitment, marketing, attrition prevention, and other efforts? PEJE is conducting an informal survey, and we'll share the results with other day schools. Please contact Suzanne Kling, PEJE Communications Officer.
Read More About the Alumni Study >>
Has your school produced any marketing materials you're particularly proud of? Submit them to PEJE--they may just win one of our new
Day School Marketing Awards, to be announced at the
PEJE Assembly for Jewish Day School Education in April 2008.
The five award categories are:
- Student Recruitment (application, viewbook, brochure, advertising)
- Fundraising (annual report, donor communication)
- Community Communication (newsletter, logo/tagline, alumni publication, parent communication)
- Technology (website, DVD/video)
- Events (invitation, program book)
Submissions in each category will be judged by a team of experts. To submit materials for consideration, complete an application and send it to PEJE along with five hard copies and a CD pdf file of the material. Deadline is Friday, December 14. Complete details are listed on the application.

Thanks to the success of last spring's Leadership Line pilot, PEJE is continuing to offer the free service for 2007-2008. The Leadership Line is a no-cost approximately one-hour phone call consultation with an experienced PEJE coach who has broad-ranging day school expertise.
During the pilot, lay and professional leaders called in with questions and concerns about board development; head support, evaluation, and search; student recruitment and retention; strategic planning; and other topics. They hung up with recommended next steps, referrals to coaches and other resources, and fresh, outside perspectives--all aligned with best practices in day school education.
In a survey of Leadership Line participants, 100 percent of respondents said they would recommend the resource to a colleague.
To arrange a free Leadership Line call, please email leadershipline (at) peje (dot) org. A PEJE coach will reply and schedule your consultation. Consider including two or more leaders on the call: for example, board chair plus head of school; members of the support and evaluation committee; or head of school plus admission director.

PEJE will celebrate its Tenth Anniversary during a Luncheon Symposium on Monday, October 22 in Manhattan. The event will also be the opportunity to welcome PEJE's new Board Chair, Deborah Cogen Swartz, and to thank Founding Chair Michael Steinhardt for a decade of extraordinary leadership. A Forum Panel of PEJE Partners, hosted by John Ruskay, Executive Vice President and CEO of UJA-Federation of New York, will reflect and envision hopes and dreams for day school education. Symposium guests will receive a special anniversary publication, which will also be mailed to day school leaders and available online after October 22. If you will be in the New York area and would like to attend the event, contact
Gerilyn Melzar for more information.
An important reminder: two important fundraising dates are nearing.
- MATCH applications can be submitted online beginning noon EST on Monday, November 5. Applications will be accepted on a first-come, first-served basis through Wednesday, January 9, 2008. Schools can get a jump-start on the process by previewing the MATCH application and preparing their answers in advance.
The $5 million MATCH pool will provide a 1:2 match (50 cents for every dollar donated) to a) first-time day school gifts of $25,000 to $100,000 and b) non-first-time gifts worth (at least) five times the donor's largest previous contribution.
"MATCH has inspired a new culture of giving from young professionals," says Elaine Suchow, Development Director at Solomon Schechter School of Queens (PK-8), a past recipient of two MATCH grants. "As a result, there has been an emergence of additional donors and new money coming into the school, allowing us the opportunity to enhance our programs. We're grateful for this opportunity and look forward to keeping the flame ignited by spreading the word once again."
Michele Segelnick, Development Director of Hebrew Academy of the Five Towns and Rockaway in NY (N-12), had similar success with MATCH. "When we mentioned to prospective donors the MATCH program, they increased their giving," she says. "With MATCH we were able to leverage our donors' gifts and increased the amount of funding to our yeshiva."
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The Pension Protection Act of 2006 expires this December 31. The law allows IRA holders aged 70½ and older to take mandatory IRA distributions of up to $100,000--tax-free--by donating the funds directly to a qualified charity. For details and marketing materials, visit the PEJE website.
A MATCH made in heaven: If an IRA rollover gift meets MATCH criteria, consider applying for a MATCH grant to stretch the rollover. Get maximum mileage from these two time-limited fundraising opportunities!
Read the MATCH FAQs >>
Download the IRA Rollover Sell Sheet >>
What processes exist in your school to ensure that you're attracting and satisfying your customers? PEJE is piloting a web-based Parent Satisfaction Survey to offer schools a mechanism for understanding parent perceptions of school value. The initiative is being piloted with a small number of schools this fall, with broader roll-out scheduled for next year. If you're interested in being considered for participation in the pilot, please contact
Bonnie Hausman.

The PEJE Communities of Practice (CoPs) invite you to join your colleagues in related disciplines to learn best practices and exchange advice during the following conference calls. CoP membership is not required. The calls give you a chance to sample the learning, networking, and support that come with CoP membership.
Professional Development CoP
Sustained Professional Development Initiatives: A look at One School's Approach to Collaboration
Wednesday, October 24, 2-3 pm Eastern
Audience: School-based professionals actively involved in designing and implementing professional development
RSVP: Contact Pearl Mattenson, Professional Development CoP Coordinator, to register and get call-in numbers
Marketing Webinar II
Knowing Your Message and Coordinating Your School's Many Voices
Co-sponsored by Admission and MATCH Development Directors CoP
Tuesday, October 30, 1-2 pm Eastern
Presenter: Barb Maduell, Outgoing Director of Advancement, The Jewish Day School of Metropolitan Seattle
RSVP: Contact Rebecca Egolf, Admission CoP Coordinator, to register and get call-in numbers
Admission CoP
A Best Practice Case Study: The Parent Ambassador Program at The Epstein School
Thursday, November 8, 1-2 pm Eastern
Presenter: Susan Berk, Director of Admission, The Epstein School, Atlanta
RSVP: Contact Rebecca Egolf, Admission CoP Facilitator.
Diverse Learners CoP
Bringing Change to your School-Differentiated Instruction, a Case in Point
Monday, November 12, 2007 4-5 pm Eastern
Presenter: Sandy Miller Jacobs, Hebrew College, Boston, MA
RSVP: Contact Donna Lupatkin, Diverse Learners CoP Facilitator.

"What happens after we die? Judaism is famously ambiguous about this matter."
Thus begins the MyJewishLearning.com section entitled "
Life After Death."
Its pages examine
resurrection,
immortality,
the world to come,
heaven and hell (perhaps the most ambiguous of all Jewish concepts of the afterlife), and
reincarnation.
The "Guided Learning" section presents articles ranging in difficulty from the basic "
Primer" to the probing "
Analysis and Interpretation."