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The Board Campaign

Should the board of directors represent one of my target campaign markets? The members of your board of directors are arguably some of your most...

The Faculty/Staff Campaign

 Why is the faculty campaign target market important? The faculty/staff component of a school’s annual campaign can be controversial, and even...

The Alumni Campaign

The “I know I should do something, but where should I start?” market… Alumni, both recent and from years past, are an important component of a...

The Community Campaign

Why is this target market important? What do you mean by “community”?  The goal of a community campaign is to expand your donor base beyond...

The Grandparent Campaign

Grandparents, like alumni, are a seemingly obvious target market for any day school annual campaign, especially those working with students in grades...