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Knowledge and Resource Center

PEJE Resources to Get You Started:

  • PEJE’s Endowment and Legacy Readiness Quiz for Schools: Is your school ready to begin a successful Endowment and Legacy campaign?  Take PEJE’s Readiness Quiz to find out.  The more items you check off, the closer you are to succeeding in your campaign!
  • Top 10 Tips for Building a Successful Endowment Program:  Written by Michael Friedman, Senior Vice President, Planned Giving and Endowment at THE ASSOCIATED, Baltimore, Maryland, and presented at the February 29, 2012 Russel Family Generations Baltimore training.
  • PEJE’s Endowment and Legacy 101: Through a multitude of vehicles, each with its own tax and philanthropic benefits, your donors may make current, life-income, or after-life gifts to benefit your school.  Depending on how each gift is structured, the gift may benefit the school outright or be used to fund an endowment, providing a permanent source of support.  Gifts of all kinds can be used to fulfill a pledge to the school, and can be paid out over various time-tables, depending on the nature of the gift.
  • Endowment and Legacy Gift Pyramids: The pyramids below were originally created for Generations, a three-year pilot program for building endowment and legacy. During the three years, participating schools are expected to raise $4,000 in endowment funds per student, with a goal of raising $20,000 in endowment funds per student over the course of 10 years.

These pyramids can help you better understand how many gifts are needed in order to reach a three-year goal in your own school’s endowment and legacy campaign. Each is based on raising $4,000 per student enrolled.



Welcome to the Endowment & Legacy Institute Video Library.

Learn how your development team can come together to talk about solicitations and handling multiple concerns of a potential donor. It’s all in Techniques for Successful Endowment Solicitations.

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Watch Addressing Loyalties to Multiple Schools and learn techniques that will help you speak to donors’ concerns and more successfully engage your prospects and philanthropists alike.

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The short video, Asking for an Endowment Gift: Timing Matters, features a group of lay leaders, Heads of School, and development professionals from some of Baltimore’s day schools. Together, they discuss the vital issue of how to approach donors in a planned, thoughtful way.

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Watch Generations: A Strategic Approach to Endowment Building. This video will give you some great insight into Generations, the four-community endowment and legacy program.

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The first installment, Endowment Building Doesn’t Cannibalize Other Giving, will help your school incorporate endowment into your development plan. If done well, an endowment campaign will enhance your donor giving and help to sustain your school.

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 At the National ELI Generations Training in New Jersey, a panel discussion took place with Jewish day school endowment donors. What drives them? What motivated them to become endowment donors? We think their perspectives are worth hearing and sharing.

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Making the Case: Before you begin to cultivate and solicit your donors, you need to hone your case for giving. Why should a donor invest in you?  Here are samples from two schools who have launched endowment campaigns.

  • The Agnon School Endowment Program Together We Can Make A Difference And Ensure Tomorrow’s Excellence


  • Sinai Akiba Academy Making the Case


Endowment and Legacy Campaign Workbook: This tool was designed for the Generations pilot program, which is a three year program with a ten year goal of raising $20,000 in endowment and legacy funding per student.

Moves Management Grid: To ensure you are making best use of your time and your lay leaders’ time while staying organized and focused, we have created this tool. Intended to be aligned with your Campaign Workbook, the Moves Management Grid will allow you to keep track of conversations and connections with each donor and foster continual engagement, a proven strategy to increase philanthropy.


Gift Acceptance Policies

Investment Policies

Tools to Help Your School Create a Legacy Program

Additional Resources