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A program of PEJE’s Endowment and Legacy Institute, Generations is a three-way collaboration among select community partners (such as a federation or BJE), PEJE, and AVI CHAI to transform the way schools fund their budgets by soliciting endowment and legacy gifts.  With fundraising coaching customized for each school and incentive grants to reach campaign goals, schools will build their endowment funds—and provide an insurance policy for our Jewish future. Generations leverages the cumulative learning, experience, and results from four distinguished programs: the PEJE Legacy Pilot Program, the Camp Legacy Program for the Grinspoon Institute for Jewish Philanthropy, San Diego’s Create a Jewish Legacy©, and the MetroWest (New Jersey) Day School Campaign.




    • Training and campaign expertise to select day schools in select communities.
    • Customized campaign coaching for each school.
    • Incentive grants of $25,000 per school for meeting campaign benchmarks.
    • Delivery of endowment expertise to day school donor market.
    • PEJE L’Dor V’Dor Society national recognition society for day school endowment and legacy donors.


    • Present-day investments will be secured in perpetuity.
    • Donors have influence beyond their lifetimes.
    • The ROI for each community will yield 100 times the investment.
    • Endowment giving is embedded into schools’ development plans.
    • Schools will raise $20K-$30K in endowment funds per student after 10 years, which will provide schools with a cushion of $500-$750 per student annually.

   Outcomes for Federations, BJEs or Foundations:

    • Sustainable schools that attract future generations of day school parents.
    • Investment of annual allocations in viable schools.
    • Collaborative relationship building with day school leadership.
    • Expanding federation’s donor and leadership base by including day school-only donors.

   Outcomes for Day Schools:

    • Less pressure in annual scramble to make budget.
    • Provision of outstanding Jewish and secular education to more families.
    • Valuable cultivation and stewardship skills.
    • Long-term affordability.
    • More effective competition with independent schools.
    • Enhanced funding opportunities for donors.
    • Attractive alternative to committed donors with cash limitations.

   Outcomes for Donors:

    • Securing of prior investments in the school.
    • Increased confidence in management of funds, which are housed at a federation.
    • Recognition through PEJE’s L’Dor V’Dor Society for unique role in securing school’s future.


Los Angeles, Baltimore, New York and Boston, have been selected from the largest day school communities in North America.  As communities and schools are selected, we will add them to this list.

Generations LA Schools are:

Russel Family Generations Baltimore Schools are:

Generations New York Schools are:

Generations Boston Schools are: 

Generations LA (cohort 2) Schools are: 

Generations LA (cohort 3) Schools are: 

Generations National (cohort 1) Schools are: 

Generations National (cohort 2) Schools are: 


    • A community collaborates with PEJE and commits financial and human resources to manage the program.
    • School teams receive individualized coaching on endowment campaigns; local and national training on solicitation and stewardship, marketing, identifying prospects, and endowment best practices; and access to the national knowledge and resource center.
    • Coaches and schools campaign teams craft a campaign plan followed by cultivation and solicitations.
    • Donors may make endowment and legacy gifts and pledges; funds pledged must be used for endowment purposes.
    • Each school creates individual benchmarks. The goal is to raise approximately $4K — $6K per student after 3 years. After 10 years, as endowment giving becomes embedded in school giving culture, amount is expected to grow to $20K –$30K per student ($10m–$15m for a 500 student school).
    • Reflectivity will be integral to the program. Communities, schools, and coaches will all participate in knowledge sharing and evaluation.