PEJE is delighted to present the first group of winners in our debut PEJE Marketing Awards competition. The PEJE Marketing Awards initiative was launched in order to identify exemplary practices in the area of day school marketing, and to promote noteworthy practices within the day school field. Winners are recognized as models of excellence that will inspire and motivate other professionals in the areas of:
The PEJE Marketing Awards recognize a wide range of innovative and effective publications.
The selection process was rigorous. Over 200 entries were submitted and evaluated by teams of judges,
including PEJE Coaches, marketing professionals, and leaders in the day school field.
Submissions were evaluated on the basis of quality, innovation, impact, and connection to school mission/vision.
In addition to listing the awards and recipients, we have enclosed Judges Reports in each category, collecting the wisdom and opinions of each judging team. These reports identify the ways in which winning entries demonstrated excellence, and the trends judges observed. Schools seeking to improve their current marketing efforts will benefit from the judges' recommendations and observations.
Acknowledgements
Special thanks to Suzanne Kling and Rebecca Egolf for creating and administering this competition. We are indebted to the teams of judges who reviewed the submissions, and to Kirk Tallman and Tim Duffy at PEJE and Deborah First at Fleishman-Hillard for their help behind the scenes.
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