Books
- Carroll, Susan Rovezzi and David Carroll. How Smart Schools Get and Keep Community Support. Bloomington, IN:National Educational Service, 1994.
- Cowan, Rick, ed. The Next Marketing Handbook for Independent Schools. Washington, DC: National Association of Independent Schools, 1991.
- The Admission Funnel: From Inquiry to Enrollment (compendia from ISM)
- Toward a Proactive, Comprehensive Admission Program by Rheua Stakely
Articles
ISM: To The Point
- Vol. 6, No. 8 "Marketing and Recruitment: Want families to re-enroll? Communicate your school's excellence"
- Vol. 5, No. 10 "Marketing and Recruitment: Eight creative ways to attract prospective parents to your campus"
- Vol. 3, No. 10 "Marketing and Recruitment: Drop-in open houses"
- Vol. 1, No. 7 "Marketing and Recruitment: Keys to successful open houses"
- Vol. 4, No. 3 "Insights on Private School Operations: 10 stategies that keep the inquiries coming"
- Vol. 2, No. 6 "Insights on Private School Operation: How to retain students beyond grade 1"
- Vol. 1, No. 4 "Insights on Private School Operation: Enter, stay, leave: who decides … and why"
- Vol. 1, No. 3 "Insights on Private School Operation: What word-of mouth does for your school"
- Vol. 3, No. 4 "Constituent Relations: Communication and involvement strengthen parent-school ties"
- Vol. 3, No. 3 "Constituent Relations: Build a strong relationship with new parents right from the start"
- Vol. 5, No. 6 "Admission and Enrollment: Ambassadors provide a student's eye-view of life at your school"
- Vol. 4, No. 1 "Admission and Enrollment: What statistics tell you about your school's admission funnel"
- Vol. 6, No. 6 "Admission and Enrollment: A well-trained Admission Committee identifies the right students"
- Vol. 4, No. 11 "Admission and Enrollment: Your admission funnel: Converting acceptances into enrollments"
- Vol. 7, No. 2 "Marketing and Perspective: Keep prospective parents on track- given them validation, not just information"
- Vol. 4, No. 8 "Recruitment and Retention: Keep your admission funnel flowing: turn visits into applications"
- Vol. 19, No. 6 "Admit, Retain and Council: Bonding and Keeping your New enrollees"
- Vol. 26, No. 5 "Admit, Retain and Council: Your Faculty's Role in the Admission Process"
- Vol. 21, No. 1 "Admit, Retain and Council: The Role of the Admission Office in the Fall"
- Vol. 19, No. 8 "Admit, Retain and Council: Boost Enrollment by Turning Inquiries Into Visits"
- Vol. 19, No. 1 "Marketing and Recruitment: How to build your school image"
- Vol. 23, No. 12 "Marketing, Recruitment and Image: 14 Strategies for Strengthening Relationships With Feeder Schools"
- Vol. 20, No. 7 "Marketing, Recruitment and Image: The Five –minute Speech: Tailoring Word-of Mouth"
- Vol. 21, No. 11 "Marketing, Recruitment and Image: Qualities Today's Parents Look for During a Campus Visit"
Websites
- The Sosland Online Jewish Education Resource Centers are designed to provide educational decision-makers with relevant knowledge to guide their planning and program development in the six core areas that JESNA has identified as current foci of its work, including day schools.
ISACS -- Independent Schools Association of the Central States
- The Lifetime Customer by Patrick Bassett
- Admissions: Closing the Deal by Patrick Bassett
- For Marketing Personnel: 50 Ways to Manage Your Imagination by Young Issac
ISM -- Independent School Management
Diverse Learners
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