Knowledge > Admission > Recruitment, Marketing & Attrition Prevention

Top 10

• Strategies for Increasing Your Enrollment
• Professionalizing Your Admission Office

Self-Assessment

• Admission: How Does Your School Stack Up?

Frequently Asked Questions

• Admission FAQ

Case Studies

• Soille San Diego Hebrew Day School Uses Community Outreach to Expand Mission-Driven Marketing
• PEJE Marketing Webinar Series
  
  • Using Research to Make the Case June 7, 2007
  • Getting Everyone on the Same Page: Using Key Messages to Advance Your Day School October 30, 2007
• Successful start up high school Jewish Academy of Metropolitan Detroit builds community support and then reduces initial attrition

Tools

• Welcoming Communities: Newcomer Outreach Assessment Tool
• Job Descriptions
  • Cohen Hillel Admission Director
  • Fuchs Mizrachi Marketing/PR Director
  • The Jewish Academy Admission Director
  • Pressman Academy Admission Director
  • San Diego Jewish Academy Marketing Director
  • Perelman Jewish Day School Admission Assistant
  • Weber School Admissions Director
  • Weber School Communications Director
• The Power of School Tours
• Review some exemplary admission management calendars.
  • Sample Calendar of Admission Procedures
• South Area Solomon Schechter's new Retention Assurance Program
• Cheryl Finkel's tips for building productive feeder school relationships (AUDIO)
• ISM article: "Admissions Director: How Does Your School Define the Position?"
• Soundbites about your school
• Jane Cohen "Telephone Survey Script"
• Rheua Stakely "Reasons for Attrition List"
• From "Toward a Proactive, Comprehensive Admission Program" by Rheua Stakely
  • Schedule and Checklist for Applicants
  • Critical Admission Statistics
  • Making the Case for an Admission Director
  • Sample Calendar of Admission Procedures
  • Ways the Board Can Support Admission

Relevant Reading

• Creating a Day School-Early Childhood Pipeline: Building the Relationship
• Opening the Gateway from Early Childhood Programs into Jewish Day Schools
• A Collection of Timeless Wisdom: The Day School - Early Childhood Connection
• Toward a Proactive, Comprehensive Admission Program by Rheua Stakely
• A study of the alumni of the Kadimah School in Buffalo New York which shows the positive impact of day school education on Jewish continuity.
• The Lifetime Customer by Patrick Bassett
• Admissions: Closing the Deal by Patrick Bassett
• For Marketing Personnel: 50 Ways to Manage Your Imagination
• ISM Article: "Your Faculty's Role in the Admission Process"
• ISM Article: "14 Strategies for Strengthening Relationships With Feeder Schools"
• ISM Article: "A Well Trained Admissions Committee Identifies the 'Right' Students"
• ISM Article on Proactive communication
• ISM Article on Marketing the benefits of moving up to the next grade
• Understanding Independent School Parents
• "Gimme Shelter: How I learned to stop worrying and love sending my children to Jewish day school"

Resources

• Books, Articles, and Websites