Introduction to the Annual Campaign

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The Annual Campaign is a comprehensive effort. It is both a year-long and a year-round task. The campaign is continuous; as soon as one year's campaign concludes, planning for the next year's begins.

While it is recommended that you follow the sequence laid out in this section, you can also move around freely. PEJE's Top 10 To Do's To Improve Annual Fundraising helps you focus on the most common barriers that Jewish days schools experience in running an Annual Campaign.

Getting Organized

Begin with the Comprehensive Organizing Grid which lays out the various components of an Annual Campaign. The grid sheet will encourage you to think within a specific time-frame. It will also stimulate you to consider who should be solicited and why they are likely to participate in your Annual Campaign.

Case Studies

After glancing at the grid sheet, view the case studies, each emphasizing a particular aspect of the Annual Campaign. There is much to be learned from the cases of other schools. Which school most closely resembles your own?

  1. Epstein School Organizes to Maximize Annual Fundraising and Friendraising
  2. Perelman Jewish Day School Masters the Pursuit of Major Gifts
  3. Solomon Schechter Day School of Greater Boston (SSDS) Aligns Its Board Profile To Build Fundraising Power
  4. Raising the Bar: Building a Better and Stronger Fundraising Program at The Hebrew Academy of Morris County, New Jersey

Additional Resources

The Benchmarking Study will show you the achievements and strategies of 15 different schools in the area of fundraising.

If a day school is located in a federation community, the local federation can be of great assistance in many ways.

From Tony Poderis' Fundraising Forum Library