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The Emotional High that We Need to Communicate

I just watched the video of James Taylor’s new song, “Angels of Fenway” showing beautiful baseball images about the Red Sox’ long struggle—and the euphoria of the end of the 86-year drought between World Series wins. What a moment! I grew up in Minnesota as a huge sports fan, especially baseball and football, and after …

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Cutting-Edge Consumer Marketing Meets the Middle-Income Tuition Crisis Challenge

Is your Jewish day school contemplating middle-income programming? Based on our review of middle-income programs currently in the field, our advice is to design a plan that: Promotes new and retained enrollment Encourages nearly universal submission by middle-income families of household income data Benefits a specific middle-income segment Inspires families to become positive ambassadors for …

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