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Cutting-Edge Consumer Marketing Meets the Middle-Income Tuition Crisis Challenge

Is your Jewish day school contemplating middle-income programming? Based on our review of middle-income programs currently in the field, our advice is to design a plan that: Promotes new and retained enrollment Encourages nearly universal submission by middle-income families of household income data Benefits a specific middle-income segment Inspires families to become positive ambassadors for …

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A Leader Reads the Gyroscope

I once heard Michael Thompson, the renowned child psychologist and author of Raising Cain: Protecting the Emotional Lives of Boys, give a talk. Thompson’s audience: a group of day school administrators, including me. The job of being a Head of School, he said, was much worse than that of a child psychologist—for three reasons. First, …

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The Four Questions for Amy Schiffman

If you’re new to day school development, you’ll want to talk to Amy Schiffman of Giving Tree Associates. With more than two decades of experience in the nonprofit world, Schiffman knows her way around this topic. In fact, she’s running Track A for rookies at Enrichment: Strategies for the 21st Century Day School Development Program, PEJE’s late July development …

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Leading from the Gyroscope

What can contemporary research on leadership say about what it takes to lead Jewish day schools? As a day school graduate, current parent of a day school student, and recent member of a Head of School search committee, I feel deep gratitude and respect for the faculty and leaders who commit themselves to making our …

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Sustainability by the Numbers

The following is a text version of the speech Amy Katz, Executive Director of PEJE, delivered at the Recruitment & Retention Academy Summit in Chicago. In this piece, she references both the Book of Numbers and our keynote speaker, Mike Connor, on identifying a school’s value proposition and defining its brand identity.   In 1997, …

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What, Exactly, Is an “Affordable” Jewish Community?

Matt Williams, a researcher at Stanford University, recently posted a quick and dirty analysis of the most- and least-affordable Jewish communities in the United States. Using real estate and tuition costs, and limiting the choices to those cities with certain Jewish resources, he laid out these top and bottom 10: Most Affordable Least Affordable 10. …

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A Day School Student Has a Few Words for Barry Shrage

In the piece below, an 11th-grade student named Claire Shoyer delivers an amazing D’var Torah in honor of CJP‘s Barry Shrage. (The occasion was an event commemorating Shrage’s years of service at CJP.) It’s a work of keen intelligence—and it demonstrates how day school helped deepen Shoyer’s Jewish learning, and her Pesach.   My name …

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A Relationship Map that Leads Somewhere

Does this story sound familiar? Board members embrace the idea of launching – or growing – your organization’s major gifts program. They get the importance of donor-centered, peer-to-peer fundraising and are ready to partner with staff to establish and deepen relationships with top prospects. The systems are in place, the case has been written, and …

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The Worst Investment of Your Jewish Life (A PEJE Purim Parody by Joel Chasnoff)

In the piece below, Joel Chasnoff sends up our Sustainable Stories  with a wicked bit of JDS parody — a whole new comedic genre in itself! What would happen if, just once, you received a day school communication that begged you to stop writing tuition checks and start exposing your kids to the character-building force of, …

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“Billions For Education?” Should the State of Israel Be a Funder of Day School Education in the Diaspora?

“Don’t worry America, Israel is behind you.” The popular t-shirt bearing this slogan usually features a print of an F-16 jet and is ubiquitous at souvenir shops along Jerusalem’s Ben Yehuda Street. How’s this for a new slogan, “Don’t worry overburdened American Jewish parents, the government of Israel will help fund your children’s Jewish day …

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